Instagram’s new re-share sticker will change how most people use stories.

According to Instagram, the community has been complaining about straight re-sharing of posts from feeds to stories. It isn’t the content that people want to see. But is this really how the whole community feels?

Since January, Instagram started playing around with removing resharing all together but luckily that hasn’t stuck. Today, Instagram launched a new test using a re-share sticker on Instagram. Users can now access this sticker which will show their recently viewed posts in a new layout. 


Alternative to the usual way of re-sharing, the post will show in a smaller sticker which you can move around and resize in the story. This allows the user to have more freedom in creating more exciting stories for their followers rather than a simple repost.

“People tell us that they prefer original Stories content over reshared posts, so we’re testing a new way to reshare w/ stickers. Our hope is that people will be more intentional when they share, which will create a better Stories experience for everyone.” – Instagram

But how many ‘peope’ are telling Instagram this? There have been several times now where users receive notifications that Instagram are testing a change to re-sharing to stories which has always received backlash. Some users had the ability to share feed posts onto their stories completely removed. Which as you can imagine, was not received well by many people.

What was Instagram’s response?

“We’ve seen from research that people prefer to see original photos and videos in Stories from the people they care about. The goal of our test is to better understand how people feel about this type of content and ultimately improve the Stories experience.” – Instagram

It is understandable that if you’re following a persons account and you see their posts, then you don’t want to see them again on the story. Although some would argue it allows them to see it as Instagram don’t actually show everyone’s posts on their feed. This ability also allows users to share posts from other people and spread its awareness with their followers. It allows the content to be amplified more.

With change, there will always be people who complain. So, it will be interesting what else will come down the line.

Do you want Instagram to keep the post re-share ability? Or do you want it gone? Let us know in the comments below.

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