Did you know that you’re your own brand? Yes, that’s right! Marketing isn’t just for companies, you need to market yourself, and your own personal brand. This will help you to have a greater influence and accelerate your rate of success.
LinkedIn is perhaps the most popular professional social network. With this level of popularity, it is imperative that you know how to market yourself effectively to acquire the best leverage in your field.
Here are 7 ways you can market your own personal brand in achieving this!
1. Provide Value to others
Your content must provide value to others. When people are unable to resist looking further at your content, it can help you to increase your network and boost your profile if people engage with it.
2. Build Relationships with industry influencers
There’s a reason that industry influencers have such a huge influence in their industries. Being able to build relationships with influencers in your field can introduce you to a wide range of individuals and boost your visibility.
3. Engage with others
When expanding your own personal brand on LinkedIn, it is leverage your own presence to help others in building theirs. This still benefits you, as it allows you to expand your reach into the networks of others.
4. Be yourself
To many people try to project a different perception of themselves to others through their LinkedIn content. However, people want to be able to relate to others stories and experiences. Therefore, it’s so important for you to be yourself, as this will help you to boost your profile by others being able to resonate with you.
5. Re share your best performing posts
There’s a reason these posts performed well. Don’t be afraid to re share them as there’s a high chance they will be just as successful again, if not more. This will increase your views and can allow you to seize a new audience.